Nafasi ya Kazi Marketing Executive – Dar es Salaam

Job Title: Marketing Executive
Type: Full Time
Category: Marketing, Advertising & PR
Location: Dar-es-Salaam
Other Categories: IT & Network Administration ,
Job Level: Supervisory

Roles and Responsibilities
Planning
Drive execution of the Marketing Planning through the line (PR, Digital, advertising and experiential / events marketing for all markets
Manage budgets
Managing the briefing process with all 3rd party agencies
Input into the Annual Marketing Budgeting process
Plan the day to day execution of marketing initiatives
Day to day liaison with key agencies
Responsible to ensure we have measure and evaluation reports in place on project completion
Plan certain ‘One-Off’ Activities in support of the Organization’s marketing activities as may be required from time to time
Identify opportunities of brand building, sales enhancement through marketing and communication

ExecutionCo-ordinate, Supervise and Oversee the perfect execution of the Organization’s Marketing Activities
Ensure the performance 3rd Party service providers in line with their contractual obligations and for the benefit of company.
Ensure that the Company’s Communication Channels and messaging including the Website and other Social Media are kept current and relevant
Provide succinct briefs linked to business objectives for all customer facing agencies in relation to the Brand and Product marketing as well as research on all casual matrices

Post Implementation EvaluationEvaluate the effectiveness and efficiency of the marketing and communication tactics and activities against set/identified goals and objectives
Provide high level actionable reports from Market Intelligence reports and other critical feedback obtained during and after the execution of the marketing plans
Explore ways of and expanding the effectiveness of marketing activities/ campaigns
Manage any adverse/ negative outcome of marketing and communication activities including negative publicity affecting the Company’s brand

Reports• Prepare various analytical reports and statistics as required by the business on a timely basis.
Educational Qualifications
• B Com degree in Marketing (or equivalent)

Experience Requirements
  • Experience in an agency dealing with below the line and above the line marketing concepts
  • At least 3 to 5 years’ experience in a similar field
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • In-depth understanding of the company’s current products and future concepts
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies

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