Marketing Activation Coordinator Jobs at Radar Recruitment February, 2019

Marketing Activation Coordinator Jobs at Radar Recruitment February, 2019

Job Description
Responsibilites
  1. Market Activations
  • Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating & executing initiatives that build brand value and achieve volume and profitability objectives
  • Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
  • Providing operational support in the execution of Trade/Market activation programs
  • Preparation of all elements required for activations
  • Procurement management of items required for all activations and events
  • Liaise with  relevant agencies  in recruiting and vetting promotional staff
  • Liaise and coordinate the Briefing and training of promotional staff prior to activations
  • Attend Trade/Market activations to ensure they are conducted as planned
  • Briefing and managing agency deliverables
  • Identifying and negotiating key brand visibility opportunities across the market
  • Supporting the sales team by facilitating product training, developing tailored made programs & promotions and providing operational support in the execution of Trade Marketing activities
  1. Other Commercial duties
  • Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
  • Building strong awareness and analysis of market trends (consumer, economic, political insight)
  • Creating records and continuously updating database of On & Off Trade accounts
  • Directly managing all social media communities and agencies to stimulate digital awareness and conversation
  • Acting as a true Brand ambassador at internal and external Brand events with the sales force, trade, consumers, public relations agencies, press, etc.
  1. Reporting
  • Prepare, update and share trade/market activities calendar regularly
  • Document all trade/market/branding related activity briefs from sales team and formalize in standardized fashion to be shared with regional hub
  • Reporting monthly on all activities
       4.Administration
  • Consistently monitoring and reporting the Brands’ promotion and marketing budgets to maximize A&P investments and avoid over spending
  • Direct link with regional marketing team as well as timely follow and processing of necessary documentations (Buying requisitions/BR, LPO, invoices) etc.
  • Direct link with finance team on all matters related to – vendor registrations, supplier payments, expenditure updates, accruals, invoices, etc.
  • Managing office assets and consumables
Qualifications
Education
  • Bachelor’s Degree in Business Administration, Marketing or similar qualification.
Experience
  • Commercial and marketing experience within a consumer goods or premium goods organization, at least 2 years
  • Experience with trade merchandising and consumer experience, 3-5years
Skills
Technical & management skills:
  • Sense of business and brand ownership
  • High level of creativity and awareness of new trends (fashion, arts, restaurants, travel, etc.)
  • Building effective relationships up, down and across the organization
  • Ability to navigate in a less structured environment
  • Brand management
  • Consumer behavior
  • High computer literacy: reporting and presentations

Personal & interpersonal skills:
  • Self-motivated and passionate about Brand development
  • Excellent written and oral communication skills; ability to embody the Brand in “public events”
  • Extrovert and like night life, like going out in on trade outlets (restaurants, bars, discos)
  • 6 Key competences: action-oriented, drive for results, customer focus, strategic agility, creativity, learning on the fly

Artikel Terkait